Homeowners looking to upgrade their homes could be put off by the increasing costs of environmental improvements, experts say.
Although many Britons are supportive of the government's eco-initiative for zero carbon homes, many are put off completing any measures on their own properties because of the cost, according to research from the Norwich and Peterborough Building Society (N&P).
Of the 19 per cent who admitted they would not consider eco-proofing their homes, almost half admitted it was due to the cost.
"Although it is encouraging people are happy to back the government's zero-carbon homes commitment, it's sad to see that they're not so keen to make a difference using their own properties," said Richard Lloyd, one of the judges for N&P's Eco Self-Build competition.
"Although adding green features to your home may seem like additional cost, you need to remember that you can make a difference with simple, relatively cheap methods such as energy-saving light bulbs or improving insulation."
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