Homeowners can cut their utility bills by an annual average of £475 simply by adopting a series of green home improvements, a new report has suggested.
As part of the Big Ask environmental campaign, Friends of the Earth carried out a study with the Co-operative Bank and found that lagging environmental awareness will mean UK householders are set to miss out on £12.3 billion of savings between now and 2050.
Among the key measures recommended to lower electricity consumption are the utilisation of in-home renewable energy sources and the installation of heat-conserving insulation such as double glazing.
The report's author, Brenda Boardman, alluded to the dual environmental and financial benefits of making energy-conserving green home improvements by saying homeowners are faced with a "win-win scenario".
"It (the study) shows that we can make huge cuts in emissions from UK housing and that we can do this in a way which cuts household bills, wipes out fuel poverty and ensures everyone has a warm, comfortable, low-carbon home," Ms Boardman said.
The report also urged the government to consider financial incentives to encourage the uptake of such technologies, including low-income grants, discounted green mortgages and energy-efficient VAT reductions.
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