Television shows about home improvements play an important role in boosting awareness about the benefits of eco homes, it has been suggested.
According to the Green Building Council, such programmes underline the importance of energy-saving features when it comes to buying a new house, particularly in light of government plans to have all new builds zero-carbon from 2016 onwards.
"Shows like Grand Designs help bring sustainable homes into the mainstream, and with sustainability certificates for all new home buyers now compulsory, that level of understanding is going to get even better," spokesperson John Alker told the Guardian.
His remarks came after research uncovered by the newspaper suggested that a large proportion of people in the UK "are not ready" for eco homes.
The report, by the National House Building Council foundation, alluded to reluctance on the part of homeowners to meet the costs of green home improvements if they do not receive adequate help and explanation from the government.
Experts note that investing in environmental home improvements can ultimately "pay off" by boosting properties' value - and often their security.
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