Safestyle Cookie Policy

We use cookies on our website to make browsing easier and to make the content on the site more meaningful for you.


We use cookies on our website to make browsing easier and to make the content on the site more meaningful for you.

Cookies help us to provide you with a better website experience by enabling us to recognise those pages you find useful and those you don’t. You can be reassured that they don’t give us access to your computer or any information other than the details you choose to share with us. Cookies are used on most websites and we believe that the benefits from their proper use are worthwhile – we hope you agree.

What exactly is a cookie?

A cookie is a small text file that’s placed on your computer’s hard drive via your browser. It helps the use of our interactive devices and allows our website to respond to you as an individual. The site can be tailored to your needs, likes and dislikes by remembering information about your preferences.

How to manage cookies

All internet browsers allow you to manage the cookies stored on your computer. You can set the browser to enable cookies, notify you of cookie placement requests, or decline cookies completely. However, if you decline them, you’ll find a reduced functionality on this site. You can also delete the files that contain cookies, but the way you manage them depends on which browser you have:

Google Chrome – Manage your cookies and site data

Mozilla Firefox – Enable and disable cookies that websites use to track your preferences

Internet Explorer (9+) – How to manage cookies in Internet Explorer

You can find some excellent guides on managing your cookies at allaboutcookies.org.

How we use cookies

These are the cookies used on this website and their purpose:

Strictly necessary cookies

Cookie Party Description
__lc_cid Third party This is an essential cookie for the website live chat box to function properly.
__lc_cst Third party This cookie is used for the website live chat box to function properly.
__oauth_redirect_detector Third party This cookie is used to recognize the visitors using live chat at different times inorder to optimize the chat-box functionality.
__RequestVerificationToken First party This cookie is set by web application built in ASP.NET MVC Technologies. This is an anti-forgery cookie used for preventing cross site request forgery attacks.
ARRAffinity, ARRAffinitySameSite First party These cookies are set by websites run on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session.
ASP.NET_SessionId First party This cookie is used in sites developed with Microsoft.Net. When a user start browsing a unique session ID is created, which keeps track of all the information regarding that session.This information is stored in the web server and it is identified via a GUID.The GUID is essential for any ASP.NET site to function properly.
ReferrerInformation First Party Contains information about how you were referred to the site. This helps us provide you with more relevant information.
OptanonAlertBoxClosed First party This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information.
OptanonConsent First party This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. It contains no information that can identify the site visitor.
shell#lang First party Stores the context language of the current site. Used by Sitecore.
_cq_*, _cheq_rti First party These cookies are set by Cheq. Their purpose is to help with distinguishing genuine from non-genuine visitors.

Performance Cookies

Cookie Party Description
IDE Third party This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Google's real time bidding advertising exchange.
test_cookie Third party This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Google's real time bidding advertising exchange.
MUID Third party Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.
_ga* First party This cookie name is associated with Google Analytics. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
_gcl_au First party This cookie is used by Google Analytics to understand user interaction with the website.
_hFirstSeen First party This cookie is installed by Hotjar. The cookie is used to identify a new user's first session.
_hjSession_* First party This cookie is installed by Hotjar. The cookie holds the current session data to ensure subsequent requests in the session window are attributed to the same session.
_hjSessionUser_* First party This cookie is installed by Hotjar. The cookie is set when a user first lands on a page and gives a user a user ID which is unique to that site. It ensures data from subsequent visits to the same site are attributed to the same user ID.
_uetvid First party This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.
ABTasty, ABTastySession First party These cookies are installed by AB Tasty. Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.
optimizeIds First party This cookie stores website experient IDs the user has been associated with.

Functional cookies

Cookie Party Description
formStatus First party Contains information about whether a form has been filled in on the site or not.

Targeting Cookies

Cookie Party Description
_fbp First party Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.